Lead platform UX for GM Brand web experiences across the portfolio, empowering teams, cutting costs, and scaling to support 129 Tier 1 websites globally.
Provide UX leadership and hands-on involvement to deliver innovative and targeted brand experience website design for Cadillac, GMC, Chevrolet, Buick, GM Envolve, and integrated brands.
Promote the value of UX through business and internal presentations, consulting, and education with external teams.
Manage UX professionals at all levels, including front-end developers, through mentorship and career pathing that foster team culture and empowerment.
Previous Experience
Detroit 2014-2015
UX Architect
Team Detroit (now GTB)
Rolled out unified shopping experience across 5 global markets
Led Vehicle, Build & Price and Navigation UX for Ford.com
Chicago 2011-2014
UX Associate Creative Director
Sears Holdings Corporation
Guided business and design within an agile dev process
Provided management and leadership over 2 domain teams, Sears Parts Direct and Sears Home Services
Led responsive redesign of SearsPartsDirect.com eCommerce
Interactive Associate Creative Director
Jacobs & Clevenger
Interactive lead across Navteq, Consumers Energy and Mercedes
Denver (1997-2011)
Chief Creative Officer • eightbysix
Creative Director • SpireMedia
Art Director (Creative Lead) • BIAS Media
Note: Early in my professional design career I held Art Director positions for various agencies leading up to where my leadership in creative took off at BIAS Media in 2005.
EDUCATION
Kendall College of Art & Design
Bachelor of Fine Arts in Visual Communication Graduated 1997 • Grand Rapids, MI